Guardians of your local presence

Local Visibility
Audit Report

A complete analysis of Joe's Pizza's Google Business Profile, local ranking, and online reputation.

Business
Joe's Pizza
Location
Austin, TX
Date
September 2, 2026

Overall Score

Your Google Business Profile assessed across five critical dimensions.

B Grade

Good foundation. Several opportunities.

74/100 points — A solid base — but three quick wins could push you into A territory within 30 days.

You're being found, but competitors are out-ranking you and out-performing you on profile completeness, photos, and review response.

Category Breakdown

Where Joe's Pizza is strong, and where the gaps are costing you customers.

1. Profile Completeness 18/25
  • ✓
    Verified & claimed
    Profile is owner-verified and actively claimed.
  • !
    Missing service categories
    Primary category is set, but 3 of 6 service categories are missing — you're invisible for those service searches.
  • !
    Incomplete hours
    Holiday hours not set; weekend hours listed inconsistently.
  • !
    No services menu
    No services/products listed — a key engagement driver Google rewards.
2. Photos & Visuals 14/20
  • !
    Low photo count
    23 photos vs. competitor's 61 — below the 50+ threshold Google associates with active businesses.
  • !
    No exterior shot
    Missing a storefront/street-level photo, which hurts the map pack click-through.
  • ✓
    Interior + food shots
    Interior and food photos are decent quality.
  • !
    Photos 9+ months old
    No recent uploads — Google treats stale profiles as inactive.
3. Reviews & Reputation 20/25
  • ✓
    Solid rating
    4.5★ across 128 reviews — above category baseline.
  • !
    Response rate 38%
    Over 60% of reviews unanswered; Google rewards owners who respond.
  • !
    Review velocity slowing
    3 reviews in last 30 days vs. 9 at this time last year.
  • !
    No review-generation flow
    Nothing prompts happy customers to leave a review.
4. Local Ranking 12/15
  • ✓
    In the map pack
    Ranking #4 for 'pizza near me' in Austin — on the first page.
  • !
    Below top 3
    The map pack's top 3 get ~85% of clicks; #4 is visible but rarely clicked.
  • !
    Weak for category terms
    Not ranking top 10 for 'wood-fired pizza' or 'pizza delivery'.
5. Citation Accuracy 10/15
  • !
    NAP inconsistency
    Phone number on Yelp differs from Google Business Profile — a ranking signal killer.
  • !
    Outdated directory listings
    2 of 6 major directories show the old address.
  • ✓
    Website links correct
    Primary website linking correctly across profiles.

Competitor Comparison

How Joe's Pizza stacks up against the #1 local competitor.

Joe's Pizza

Overall GradeB
Review Count128
Average Rating4.5
Review Response Rate38%
Photos23
Map Pack Rank#4

Tony's Pizza

Overall GradeA−
Review Count214
Average Rating4.7
Review Response Rate82%
Photos61
Map Pack Rank#2

Three Quick Wins

These fixes can be implemented immediately — some in under 15 minutes.

1
Complete your profile
Add missing service categories, holiday hours, and a services menu. 15 minutes, done once.
High impact
2
Upload 10 new photos
Current storefront, food, and team shots. Photo-rich profiles get 42% more direction requests.
High impact
3
Respond to past reviews
Answer every unanswered review this week — even short replies lift ranking and customer trust.
Medium impact

Your Recommended Plan

Based on this audit, here's what we recommend for Joe's Pizza.

Vigil
The watchful guardian
$299
per month
  • GBP audit & optimization
  • Review monitoring
  • Monthly rank tracking
  • Quarterly competitor report
Get Started
Recommended
Praetor
The strategic leader
$599
per month
  • Everything in Vigil
  • Automated review generation
  • Negative review mitigation
  • Weekly GBP posts
  • Bi-weekly strategy check-in
  • Competitor tracking
Get Started
Imperator
Total market command
$999
per month
  • Everything in Praetor
  • Ad management ($500 spend)
  • Local citation cleanup
  • Ongoing SEO content
  • Dedicated account manager
  • Monthly strategy call
Get Started

Ready to improve your score?

This audit shows exactly what's holding Joe's Pizza back — and what to do about it. We handle everything from here: optimization, monitoring, review management, and ranking. You run your business. We watch over your presence.

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LARES
Guardians of your local presence